Ofield Dukes Diversity Summit: Building Dialogue with Diverse Publics
Three weeks after being sworn into office, Troy mayor Janice Daniels found herself defending her "gay slur" on Facebook. The Council on American-Islamic Relations decried Lowes' decision to pull advertising from TLC's "All-American Muslim.” Target's newest model is Ryan, a six-year-old with Down Syndrome. Three-quarters of millennials have created a profile on a social networking site, and the typical Baby Boomer believes that old age doesn't begin until age 72.
Join us as we explore this year's chapter theme of "Embracing Diversity" at the Ofield Dukes Diversity Summit, presented by PRSA Detroit, General Motors and the Wayne State Department of Communication.
In honor of the late Ofield Dukes, APR, Fellow PRSA – a distinguished PR professional, educator and journalist – this engaging program for professionals of all levels will: redefine "diversity" beyond race and ethnicity and explore its meanings for the public relations profession; examine the role of diversity within the profession, publics and the process; and offer strategies and tactics for communicating with diverse audiences.
Summit Highlights:
• Millennials, Gen X, Boomers and the Silent Generation: Explore the impact of generational diversity and tactics for building better dialogue;
• Hear about successful local PR campaigns targeting diverse populations;
• Dialogue with media and PR practitioners about diversity issues in crisis communication;
• Learn how an "inclusion" mindset can lead to success for you, your organization and your clients;
• Hear about the latest workplace diversity trends and the valuable role communication professionals can play in these efforts; and
• Experience cultural entertainment, including a special performance by the Wayne State African Dance Workshop
Speakers/Panelists:
• Jocelyn Giangrande, M.A., SPHR, CCDP, President and Founder, SASHE, LLC and author of What’s In Your Sandwich? 10 Surefire Ingredients for Career Success
• Bill Laitner, Writer, Detroit Free Press
• Rodney Martin, Diversity Partner, Warner Norcross & Judd LLP
• Georgella Muirhead, APR, Partner/President, Berg Muirhead and Associates
• Alicia Nails, J.D., Director, Journalism Institute for Media Diversity
• Matthew Seeger, Ph.D., Dean, College of Fine, Performing and Communication Arts, Wayne State University
• Cristi Vazquez, Communications Manager, Chevrolet
• Randy Walker, Chief Diversity Officer, Henry Ford Health System • More to come!
The summit will be held:
Thursday, February 16, from 8:00 a.m. to 2:00 p.m.
at Wayne State University's McGregor Memorial Conference Center, 495 Ferry Mall in Detroit.
There is no charge for enrolled college students to attend but students must email Wayne State PRSSAPredient, Greg Melvin at gmelvin@wayne.prssa.org to register.
Cost: $30 for PRSA Detroit members and $45 for nonmembers (includes breakfast and lunch).
Register by February 9, via PayPal, on the chapter website's home page under Upcoming Events: http://www.prsadetroit.org