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May 15, 2013 | 8:00 a.m. - 4:00 p.m.
Category: Conference
Location: McGregor Center | Map
495 Ferry Mall
Detroit, MI 48202
Cost: $30 - $45
Audience: Alumni, Community, Current Graduate Students, Current Undergraduate Students, Faculty, Parents, Prospective Students, Staff

Ofield Dukes Diversity Summit:
PR, Diversity and Social Responsibility

  • May 15 Ofield Dukes Diversity Summit 8 a.m. to 4 p.m (Networking reception at Rodin following Summit)
  • May 16 Nonprofit Day 9 a.m. to Noon

May 15, 2013 at Wayne State University

PRSA Detroit, General Motors and the Wayne State University Department of Communication invite you to explore the roles of diversity, social responsibility and ethics in public relations at the second annual Ofield Dukes Diversity Summit on Wednesday, May 15.

As an ongoing tribute to the late Ofield Dukes, APR, Fellow PRSA – a consummate public relations professional, trailblazing champion of diversity and social responsibility and a respected educator – the Summit once again promises to be both engaging and enlightening for students and professionals of all levels.

The 2013 Summit theme, PR, Diversity and Social Responsibility, speaks to the role of the public relations professional and discipline as a force for positive social change. Our goal is to bring together public relations professionals and students, academicians, scholars and media to explore the issues, develop new skills and capacities and identify needs and opportunities.

Summit Highlights:

  • Opening keynote address by Maria Dixon Hall, Ph.D., associate professor, Southern Methodist University
  • Panel discussion led by Weber Shandwick to discuss the results of the annual Diversity and Inclusion Survey, which explores diversity in the PR profession
  • Transforming data into action: Data Driven Detroit director Kurt Metzger’s vision for using data to drive informed-decision making, PR strategy and thoughtful community building
  • Media panel on the challenges of communicating with diverse audiences in metro Detroit and how this diversity can be beneficial to the region; the role of the business community in leveraging the region’s diversity as a force for growth and prosperity; and the business community’s “social responsibility” to address human service needs in the region
  • Diversity and social responsibility case studies presented by Matthew Lockwood and Dr. Donyale Padgett of Wayne State University and Veronika Scott of The Empowerment Plan
  • An encore showing of “Regional Roots: The Birth and Evolution of Detroit and its People”, a documentary on the birth and evolution of Detroit and its people, courtesy of the Detroit Historical Society
  • A special performance by spoken word artist Rhonda Welsh
  • Networking reception at Rodin (cash bar)

The Summit will take place Wednesday, May 15 from 8 a.m. to 4 p.m. at Wayne State University’s McGregor Memorial Conference Center , 495 Ferry Mall in Detroit.

Cost: $30 for PRSA Detroit members and $45 for nonmembers (includes breakfast and lunch). Please register for the conference and RSVP to the networking reception by May 8.

May 16: Nonprofit Day

Included in your Summit registration fee is the opportunity to attend our Nonprofit Day on Thursday, May 16 from 9 a.m. to noon. This segment of the Summit should be of interest to practitioners who work for a nonprofit, who work at an agency with nonprofit clients or who are interested in helping non-profits through pro-bono service.

Nonprofit Day highlights include:

  • An introduction to public relations for nonprofits to increase understanding of the role PR can play in helping an organization achieve its goals.
  • Participation by 10 nonprofit human service agencies.
  • Counseling sessions with the nonprofits by three-person teams including an experienced practitioner, a newer practitioner and a Wayne State University graduate student


For more information about this event, please contact Shelly Najor at 313-577-1556 or m.a.najor@wayne.edu.