The New Economy Initiative (NEI): Get Your Business Website - Detroit Cohort 2 focuses on website building, branding insight, and photography (optional).

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Date: February 10, 2020
Time: 7:00 p.m. - 9:00 p.m.
Location: Detroit Center for Design + Technology
4219 Woodward Ave
Detroit, MI
Category: Other

Rebrand Cities is a global civic design partnership with There are 28 million small businesses in America, 46% of them do not have a website our series is designed to address this issue.


The goal of the NEI + Rebrand Cities partnership is to help create a sustainable presence online for all participating businesses and establish the basics of their brand.


Program Participants

NEIdeas Award Winners from 2014 - 2018 and NEI partner organizations are eligible to participate. There is a total universe of 144 small businesses that have been selected that are diverse and inclusive business owners in Detroit and Hamtramck, MI.

Training Schedule

There will be weekly assignments with a mix of in-person and webinar training sessions, along with a 1-day intensive website content development session, and consultations with developers.


#1 (LIVE): Feb. 10th (7p-9p) | Kickoff + Mapping Your New Site Design

  • Day 1 of the journey! Participants will receive an overview of the cohort topics and gain access to tools and resources to help navigate their experience.

#2 (VIDEO): Feb 17th (7p-9p) | Website Content Development Presentation + Website Planning

  • An engaging session to help business owners create content to vividly tell your story with simplicity!

#3 (LIVE): Feb. 24th (By. Appt.) | Photography Week

  • Business owners will receive a professional headshot as a part of their registration. Other advanced (onsite session, product photography, etc.) available upon request for an additional fee.

#4 (LIVE): March 2nd (9a-3p) | 1-Day Branding Intensive

  • Engaging session providing in-depth insight on personal and business branding strategies with Brand Camp University Founder, Hajj Flemings and guest presenters.

NO Group Session: March 9th| Independent Work Week

  • Opportunity for Business Owners to continue crafting content; live group session will not be held this week.

#5 (VIDEO): March 16th (By Appt.) | 2nd Developer Consultation

  • Business owners meet with assigned developers to review site progress.

#6 (LIVE): March 23rd (7pm-9pm) | Cohort Reflections + Cohort Presentations

  • A celebration of progress where participants share their journey and reveal highlights from their new website.

Things You Should Know Before Registering:

  • Participation requires a NEW account and website through Rebrand Cities (vs. updating an existing site)

  • e-Commerce sites available at an additional cost


*Schedule subject to change as necessary with notification to participants.


New Economy Initiative
313 961-6675