The Power of Customer Discovery: What, Why and How?

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Date: November 14, 2022
Time: 12:00 p.m. - 1:00 p.m.
Location: Virtual event
Category: Seminar
Please join WSU's Office of Business Innovation & Technology Commercialization for an Innovation Seminar & I-CORPS Information Overview:
The Power of Customer Discovery: What, Why and How?

Dr. Rathindra (Babu) DasGupta is an independent consultant and a part-time Innovation Corps (I-Corps) outreach specialist for the Great Lakes Region Hub led by the University of Michigan. As an independent consultant, DasGupta worked closely with Tubitak, Turkey, Technology Development Foundation of Turkey (TTGV) and VentureWell (2016-2017) to increase the awareness of the Lean Start-up Methodology, and that of the University/Industry Partnerships. DasGupta also collaborated with VentureWell on the Innovate Egypt program (2017) to offer the Lean Start-up Methodology curriculum. In August – October 2018, DasGupta was one of the lean start-up instructors conducting entrepreneurship development at the Indian Institute of Technology, Madras. Prior to his current role, DasGupta served as the senior scientist (part time) for the College of Engineering & Applied Sciences at the University of Wisconsin-Milwaukee (2018-2022), program director from June 2006 through April 2016 for various programs (SBIR, I/UCRC, GOALI and I-Corps) in the division of industrial innovation and partnerships at the National Science Foundation (NSF). Before joining NSF, DasGupta was the chief scientist for the CONTECH division of the SPX Corporation. Prior to joining the industry, DasGupta held various professorships at the Milwaukee School of Engineering, UW-Madison, UW-Milwaukee and Western Michigan University. DasGupta has received multiple awards and honors including the Raymond D. Peters Endowed Professorship in Materials Science at the Milwaukee School of Engineering (1987-1990), the Inland Steel-Ryerson outstanding undergraduate teacher award at the Milwaukee School of Engineering (1985), the Innovation Award at CONTECH (1997), the Herman H. Doehler Award from the North American Die Casting Association (2000), and a Certificate of Commendation from the Republic of Korea (South Korea) in recognition of outstanding contributions to the community through Technology Commercialization of Public Research Achievements—given from the minister of science and ICT (2020) . He had the honor of being the ASM-IIM visiting lecturer to India in 2000 and has been granted the title of NAI Fellow (2013). In the summer of 1985, DasGupta was also invited as a visiting scientist to China Steel Corporation in Kaohsiung, Taiwan. DasGupta has published numerous papers and presented at various international and domestic conferences, and he has five patents to his credit. 

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November 2022