This workshop will be held in person at TechTown Detroit

Registration opens at 5 p.m., with the session starting promptly at 5:30 p.m.

Are you a consumer-packaged goods (CPG) business owner ready to take your business to the next level? We're thrilled to invite you to TechTown Detroit's upcoming workshop on June 26, led by TechTown’s Food & Beverage Business Strategist Marcus Reliford.

During this session, Reliford will explore crucial topics such as pitching to corporate buyers, conducting effective category reviews, exploring key distribution tactics and much more. With 18 years of experience in the grocery retail space, Reliford will share valuable insights and strategies to help you succeed in the competitive CPG industry.

Whether you're in the growth stages of your business or looking to refine your approach, this workshop is designed to equip you with actionable strategies to elevate your brand and expand your buyer network.

Learning objectives:

• Master the art of pitching to corporate buyers
• Gain insights into how category reviews impact product placement
• Explore effective distribution strategies to expand your market reach
• Learn how to build long-term relationships with buyers

Space is limited, so don't miss this opportunity to supercharge your business growth. We look forward to seeing you there!

This workshop is made possible with support from Ally, Bank of America, New Economy Initiative and the Ralph C Wilson, Jr. Foundation.