Effective websites do not happen by accident, they take deliberate planning and maintenance.

This workshop will be a hands-on training for the steps needed to ensure the digital presence makes the most of the university resources and accomplishes your visitors' goals.

Agenda

• Planning a website
• Component-based building blocks
• CMS promotions, custom fields, options
• Advanced styling and visualizations

Each session will be 40 minutes + a working session.

Topics we'll be covering

• Determining the resources needed to maintain a successful website
• Information architecture and university style
• Incorporating news
• Incorporating events
• Incorporating faculty/staff profiles
• File management
• Page structure to encourage action
• SEO and AEO optimization
• Images as impression building
• Image and page speed optimization
• Incorporating element style
• Analytics and goal tracking

Takeaways

You will walk away with a comprehensive training guide to ensure your digital presence makes the most of university resources. The Digital Experience team will be available to answer any questions about your specific site or situation. 

Light refreshments and snacks will be served.