Every day, we make approximately 35,000 decisions, from the trivial to the transformative. But how many of these choices are actually ours? In an era where algorithms can predict and potentially manipulate our every move, the lines between personal preference and external influence blur. Join author and pioneer in computational psychology Sandra Matz for an enlightening webinar that delves deep into the world of psychological targeting, as explored in her book MINDMASTERS: The Data-Driven Science of Predicting and Changing Human Behavior. Drawing from her extensive research and personal experiences, she will offer a balanced perspective on how our digital footprints shape our choices, highlighting both the perils and potentials of this technology. From the dark corners of data misuse to the bright possibilities of improving mental health and financial decisions, this webinar will explore the profound impact of psychological targeting on modern society.