BELL Insights Series with Mike Darrow: CEO of TrueCar

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Date: September 14, 2022
Time: 1 p.m. to 2 p.m.
Location: Business, Mike Ilitch School of #145
2771 Woodward
Detroit, MI 48201
Category: Lecture

Today, 25% of consumers report they are extremely likely to purchase a vehicle online. By 2025, TrueCar predicts that number to grow to more than 40% of consumers completing a portion of their purchase online. How will the industry respond to this transformative shift in buying habits? How does this impact today’s dealer-based delivery model?

TrueCar President and CEO Mike Darrow will provide an authoritative look at the future of car buying and how the industry is transforming to meet growing consumer digital purchasing demands - providing a glimpse into the future of digital consumerism in the automotive industry.

  • Who are the players now and in the future?
  • How do current digital platforms differ?
  • Where are the opportunities as the trend continues to grow?

All Wayne State University students are welcome to attend this free event.

About the Mike Ilitch School of Business BELL Insights Series

The BELL (Belinsky Entrepreneurial Learning Laboratory) is offering access to guest speakers, workshops, fireside chats and panel discussions exploring a range of topics on the minds of inventors, innovators and entrepreneurs. With the goal of providing insight and inspiration, those who attend will hear from experienced entrepreneurs and change-makers who have helped bring ideas to life, often overcoming challenges and setbacks along the way. Sessions will revolve around issues arising during various stages of the venture development process and subject matter experts will represent a range of sectors and industries. With few restrictions, events in this series will be open to WSU students, alumni, faculty and staff, as well as members of the local startup community.

For more information about this event or interest in this series, please contact Jeff Stoltman at

September 2022