Wayne State Alumni Association is offering exclusive access to a range of online webinars. Join us for the next webinar, "Indistractable: How to Control Your Attention and Choose Your Life".

In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us. Inside, Eyal overturns conventional wisdom and reveals: why distraction at work is a symptom of a dysfunctional company culture; what really drives human behavior; why your relationships depend on you becoming indistractable; and how to raise indistractable children in an increasingly distracting world. Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention - helping you live the life you really want.

About the author: Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir co-founded and has sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”