Who is your ideal customer? In simplest terms, "one that pays" is a logical answer, but it leaves something on the table. Separating the buyers from the crowd requires a strong understanding of consumer behavior, purchasing styles, and market segmentation. This is where the creation of a buyer persona can be a game changer. A buyer persona is a representation of your ideal customer; who they are, what they want, and what drives them. In this workshop, participants will explore a Behavioral Intelligence approach to creating an effective buyer persona, mapping the buyer's journey, and getting inside the buyer's mind. Enhance your marketing and sales using this exceptional tool for business growth!